Editorial
My dear “Modular Forum” readers,
I am sure you must have observed in last 10 years about various media becoming more visible, powerful, etc. Here I am talking about printed news paper, radio, web based electronic paper, mobile based news via SMS & above all TV News channels.
When we talk about media, it is a combination of news & ads. Perfect blend of both makes the media powerful.
Today, most of these media’s are facing huge problem of contents. Contents means news, article, poem, short story, jokes, astrology, religion, humanity, sports, entertainment, food, real time personal experience, experience seen, experience heard & many more.
Business owners of linguistic media are facing more problems because linguistic contents are not easily available. Content writers are not available and/or visible. Content writers are not making efforts on their own for what so ever reasons. Business owners are also not able to get content writes easily the way they are available for English language.
Over & above, once these contents are ready for printing/publishing as well as ready to be published over the web, these contents are not easily available through various web based search engines like Google, Wikipedia, AOL, MSN, etc.
Let me give you a live example. Pick up any Indian language paper from the market. Type the headline of that paper in Google or in Wikipedia or in AOL or in MSN and see what you get and/or what you see. You may not be able to go to the correct newspaper.
In this area of business, Modular has geared up and is ready to handle the task in hand & challenges ahead faced by these industries.
Modular’s 28 years of experience working in all Indian language fonts & keyboard handling gives edge over anyone spread all across India and outside.
In this area of business, Modular offers host of facilities, products, services, solutions, etc.
Since you are a reader of “Modular Forum”, via this platform we wish to inform you, that if you meet any linguistic newspaper and/or electronic newspaper publishers, who are concerned about this subject please do request them to get in touch with us and/or me. We would love to help them by giving them good hearing to arrive at tangible solution.
Phadke Subodhkumar Narayan
(phadke@modular-infotech.com)

Some interesting facts about the Rupee Symbol
Currency Symbol for Indian Rupee
Design Philosophy
The design philosophy of the symbol is derived from the Devanagari script, a traditional script deeply rooted in our Indian culture. The symbol also seamlessly integrates the Latin script which is widely used around the world. This amalgamation traverses boundaries across cultures giving it a universal identity, at the same time symbolizing our cultural values and ethos at a global platform. Simplicity of the visual form and imagery creates a deep impact on the minds of the people. And makes it easy to recognize, recall and represent by all age groups, societies, religions and cultures.
Direct communication
The symbol is designed using the Devanagari letter ‘Ra’ and Roman capital letter ‘R’. The letters are derived from the word Rupiah in Hindi and Rupees in English both denote the currency of India. The derivation of letters from these words conveys the association of the symbol with currency rupee. The symbol straightforwardly communicates the message of currency for both Indian and foreign nationals. In other words, a direct relationship is established between the symbol and the rupee.
Shiro Rekha
The use of Shiro Rekha (the horizontal top line) in Devanagari script is unique to India. Devanagari script is the only script where letters hang from the top line and does not sit on a baseline. The symbol preserves this unique and essential feature of our Indian script which is not seen in any other scripts in the world. It also clearly distinguishes itself from other symbols and establishes a sign of Indian origin. It explicitly states the Indianess of the symbol.
Tricolor
The two horizontal lines with an equal negative white space (imaginary space) between them create a foreground and background effect of three strips (tricolor). The strips subtly represent the tricolor of our Indian national flag flying at the top.
Equality sign
The horizontal lines also denote the arithmetic sign ‘equal to’. For a common man, a quick indicator of his/her countries economy is the comparison of currency values. In other words, a countries economy is defined with respect to the currency value. One always compares one's economy (currency value) with the other nation's currency, it is always relative to the other. The arithmetic sign denotes that relationship of comparison of currency values. The equality sign also signifies a balanced economy, our economy should be secured and stable forever
Harmony in design
The symbol is designed in harmony with the other existing currency symbols of the world. It forms a part of the family and at the same time retains its individuality. It does not stand out radically but is in unison with other symbols. This uniformity establishes a clear understanding and association of the symbol with currency across the globe.
Familiarity of visual form
The interplay of letter ‘Ra’ and ‘R’ makes it comprehensible for both local and global people. Familiarity of the visual form accentuates the recognition of the symbol and quickly registers in the people’s mind. It also makes the sign very easy to adapt.
Simple form
The symbol is designed with minimal of three strokes. The simple and clean form gives it a high recall value and strengthens its legibility. It also makes it very easy to write, construct, reproduce and design. Embedding Devanagari and Latin script makes it convenient to write for both national and international users.
Design
The symbol is easy for the Devanagari and Latin type designers to design. Similarity of form with letters ‘Ra’ and ‘R’ makes the symbol effortless to design.
Reverse effect
The symbol works very well with inverse color. It does not affect the legibility of symbol even at smaller sizes.
Balance
The left inclination of the letter ‘Ra’ is visually balanced using the two horizontal strokes inclined on the opposite direction. Both the visual forces are balanced to make the symbol stable and firm. The symbol stands on a single stroke without any imbalance.
Numerals
The symbol naturally blends with the Arabic and Devanagari numerals.
Symbol for Paisa
The symbol for paisa can also be designed using the same concept. It would be in harmonious with the proposed rupee symbol as one family.
Applications
The symbol can be easily reproduced using various mediums. It can be applied or printed on any surface without losing its visual form. It is highly legible even at smaller sizes.

(Note: Above information/knowledge is widely available in open source community on web in the form of presentation made by Dr. Uday Kumar who designed Indian rupee symbol for our country. We extracted about contents from his presentation so as to empower Modular Forum readers. Any one can visit http://www.slideshare.net/misterjester/presentation-of-indian-rupee-symbol to view actual presentation)